“Coming up with a great idea gives you a rush. You start imagining the possibilities and the benefits. And of course, you want all that right away. So you drop everything else you’re working on and begin pursuing your latest, greatest idea.

Bad move. The enthusiasm you have for a new idea is not an accurate indicator of its true worth. What seems like a sure-fire hit right now often gets downgraded to just a “nice to have” by morning. And “nice to have” isn’t worth putting everything else on hold.”

ReWork – chapter 7 evolution (don’t confuse enthusiasm with priority)