Because men, when they think of women’s fashion at all, tend to see it only in terms of how it makes them feel—whether it arouses, confuses, or repels them—rather than considering what it makes a woman feel.

A man’s guide to a woman’s wardrobe

Make Mantra

Organizations need guideposts. They need an outline; employees need to know each day when they wake up why they’re going to work. This outline should be short and sweet, and all encompassing: Why do you exist? What motivates you? I call this a mantra — a three or four-word description of why you exist.

—Guy Kawasaki, author (from Make Mantra)