“Long project zap morale. The longer it takes to develop, the less likely it is to launch.”

ReWork – chapter 4 progress

“You don’t have to live with a decision forever. If you make a mistake, you can correct it later.”

ReWork – chapter 4 progress

“For example, if you’re opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry about is the hot dog. The hot dogs are the epicenter. Everything else is secondary.”

ReWork – chapter 4 progress

“Anyone who takes a “we’ll figure out how to profit in the future” attitude to business is being ridiculous. That’s like building a rocket ship but starting off by saying, “Let’s pretend that gravity doesn’t exist.” A business without a path to profit isn’t a business, it’s a hobby.”

ReWork – chapter 3 Go

“We get our bread from the bakery down the street early in the morning, when it’s the freshest. Once we run out ( usually around two or three p.m.), we close up shop. We could get more bread later in the day, but it’s not as good as fresh-baked bread in the morning. There’s no point in selling a few more sandwiches if the bread is not good. A few bucks isn’t going to make up selling food we can’t proud of.”

ReWork – Chapter 3 Go

“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.”

ReWork – chapter 3 Go

“Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. Besides, the perfect time never arrives. That’s life. For everyone who loves you, there will be others who hate you.”

ReWork – chapter 3 Go

“You’re always too young or old or busy or broke or something else. If you constantly fret about timing things perfectly, they’ll never happen.”

ReWork – pchapter 3 Go

“Don’t sit around and wait for someone else to make the change you want to see. And don’t think it takes a huge team to make that difference either.”

ReWork – chapter 3 Go

“To do great work, you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important.”

ReWork – chapter 3 Go