“Small, simple, basic needs are constant. There’s an endless supply of customers who need exactly that.”

ReWork – chapter 7 evolution (let your customer outgrow you)

“It’s better to have people be happy using someone else’s product than disgruntled using yours.”

ReWork – chapter 7 evolution (say no by default)

“Even if you wind up losing, it’s better to go down fighting for what you believe in instead of just imitating others.”

ReWork – cahpter 6 competition (who cares what they’re dong?)

“You need to redefine the rules, not just build something slightly better.”

ReWork – cahpter 6 competition (who cares what they’re dong?)

“When you spend time worrying about someone else, you can’t spend that time improving yourself.”

ReWork – cahpter 6 competition (who cares what they’re dong?)

“Your competitor tomorrow may be completely different from your competitor today. It’s out of your control. What’s the point of worrying about things yo can’t control?”

ReWork – cahpter 6 competition (who cares what they’re dong?)

“In the end, it’s not worth paying much attention to the competition anyway. Why not? Because worrying about the competition quickly turns into an obsession. What are they doing right now? Where are they going next? How should we react?

Every little move becomes something to be analyzed. And that’s a terrible mind-set. It leads to overwhelming stress and anxiety. That state of mind is bad soil for growing anything.”

ReWork – chapter 6 competition (who cares what they’re dong?)

“Don’t shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive festure list.”

ReWork – chapter 6 competitors (underdo your competition)

“Defensive companies can’t think ahead; they can only think behind. They don’t lead; they follow.”

ReWork – chapter 6 competitors. (underdo your competition)

“Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you .deliver it. Competitors can never copy the you in vour product.”

ReWork – chapter 6 competitors (decommoditize your product)