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  • Nyenius 10:43 am on August 1, 2011 Permalink | Reply
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    A Zippo Gallery 

    Attitudes in the
    21st Century towards cigarette smoking
    have changed, and so has the Zippo
    lighter’s role and function in our
    society.  A tour through



    Zippo Gallery

    images of very rare as well as common
    lighters will illustrate how
    engraved Zippos were used as gifts and
    keepsakes, personalized not only by
    presidents, astronauts, movie stars and
    the military, but also by churches,
    schools, scout clubs, hospitals, and
    even baby food companies.  Whatever
    happens to smoking in this century,
    vintage Zippo lighters have become a
    part of our heritage. We can think of
    them like small canvases upon which
    marks of our history, culture and art
    since 1932 have been left. The Zippo
    lighter’s simplicity, functionality,
    reliability, durability, its life time
    guarantee, its unique sounds it

    makes when flicking open and shut, and
    its perfect fit in the palm of ones hand
    and the story it tells makes it a highly
    treasured icon of American ingenuity and
    enterprise.

     
  • Nyenius 1:58 pm on July 4, 2011 Permalink | Reply
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    Zippo Special Range of Shakira Lighters 

    07.04.2011– New Delhi, July 04,2011: If you love the globally famous pop star Shakira, be one of the first to snap up Zippo’s new and exclusive range of Windproof Lighters, now available in India.

    The Zippo Shakira collection features two striking, vibrant designs of Shakira; one a rainbow motif and the other a photograph-like finish of Shakira in a saucy swimsuit.

    A Zippo lighter is more than just a style statement, it’s a true collectable. And these limited edition lighters are the perfect gift for fans this world-famous singer.

    The Zippo Shakira range can be purchased from http://www.zippoindia.com or can be picked up from selective retail outlets across India.

    If you love Shakira, get one! The range starts at Rs 2,200.

    About Zippo
    Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 475 million windproof lighters, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA, and Zippo Fashion Italia, Vicenza,Italy. Zippo will celebrate its 80th anniversary in 2012. For more information, visit Zippo.com.
    For more information about Zippo, please visit http://www.zippoindia.com.

    For further information or imagery, please contact:
    Neha Singhvi/ Divya Sibal / Kanika Sharma
    Corporate Voice| Weber Shandwick
    9811056927 / 9818259257/ 9999108107
    [email protected] / [email protected] / [email protected]

     
  • Nyenius 12:51 pm on July 4, 2011 Permalink | Reply
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    Luxury brands join the social 

    The Zippo Manufacturing Co, maker of the iconic refillable lighters, is hosting a rock ‘n’ roll competition with Tencent, in which bands from Beijing and Shanghai will compete for votes cast online.

    While Zippo’s marketing team is using social media to promote the Zippo Encore rock festival as well as its brand, Chinese bands musicians are hoping to win grand prizes from the company by campaigning on their Weibo accounts.

    Zippo is not the only luxury brand to join the social media scene in China to advertise its products. Instead of creating a Chinese account on Twitter, which can be difficult to access in China, brands such as Mercedes-Benz, BMW, Audi, Este Lauder, Louis Vuitton, Anna Sui, and Swarovski have active and popular micro blog accounts on Sina Weibo.

    The marketing teams for these brands have learned from their initial social media experiences with English-speaking customers. Social media channels are time-saving and cost-efficient for marketers and also interactive and dynamic for fans and customers.

    Currently, China has the world’s largest Internet user population and has witnessed a rapid rise in micro blogs. Sina Weibo’s users numbered 140 million as of April, less than two years after it launched. Tencent Weibo’s number of users reached 200 million last month.

    In addition to a large online population, China will also soon surpass Japan in becoming the biggest consumer of luxury goods. Luxury companies have responded to these trends by creating interactive micro blogs as a marketing strategy.

    “Micro blogs are a fairly new but hot tool in China. Most brands have just recently started their micro blog and we are all experimenting with the potential,” said Anne Wu, Este Lauder’s public relations manager. Este Lauder currently has nearly 41,000 followers on Sina Weibo.

    Zippo spokesman Gao Xu told China Daily that the Sina Weibo marketing strategy increased interaction between the brand and customers. The micro blog often gives out Zippo prizes to keen followers.

    【1】 【2】

    Source: China Daily

    (Editor:梁军)

     
  • Nyenius 11:26 pm on June 20, 2011 Permalink | Reply
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    Zippo Tries to Cash In on iPhone App 

    Advertisement

     Zippo has been the case study for how to create a popular brand application for the iPhone. Now, the company hopes to turn that popularity into a new revenue stream.

    The 78-year-old lighter brand has launched an in-app store that carries a line of skins for its Virtual Zippo Lighter application that will set back iPhone and iTouch users 99 cents. There are 150 premium skins, including imagery from Harley-Davidson, Bob Marley, The Who and Ozzy Osbourne. Zippo plans to add new skins each month.

    Virtual Zippo Lighter launched in January 2009 as a simple application that lets users create a digital flame on their screens. It proved particularly popular for use at concerts during what the company deemed the “Zippo moment” of calling for an encore. Since its launch, the app has tallied over 10 million downloads.

    While a smashing success for a brand app, Zippo can’t definitively say it has increased lighter sales, according to Brent Tyler, event marketing and promotions manager at Zippo. Site traffic has improved, though, he added.

    “It’s not ideal, but that’s the reality,” he said.

    Zippo is not the first brand to view the iPhone as a business opportunity. Kraft charges 99 cents for the iFood Assistant. Virgin Atlantic has a pair of premium applications: a $4.99 Flying Without Fear app and its recently released $1.99 Jet Lag Fighter.

    The success of virtual goods sales on platforms like social gaming and mobile ringtones shows that consumers will shell out for virtual items so long as the price is right, said Jon Vlassopulos, CEO of Skyrockit, the developer that built the Virtual Zippo Lighter. There’s no reason brands can’t also play in the arena, he added.

    “It’s a very interesting time for brands to use their marketing dollars to create new IP that’s advertising as content,” he said. “It can now become a new SKU or product beyond just communications.”

     
  • Nyenius 10:24 am on June 9, 2011 Permalink | Reply
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    Zippo branches out in India with lifestyle products 

    “We are planning to soon introduce Zippo branded watches, fragrances and apparel in India,” David B. Warfel, the company’s director for global marketing, told IANS.

    “Zippo is no more only a lighter brand as the business has been diversified from a windproof lighter brand to a lifestyle brand – maintaining Zippo’s heritage, independent values and brand identity.

    “In recent months, the company has stepped up its effort to diversify by launching the fragrance and other Zippo-branded products, such as casual clothing, watches and camping supplies.”

    And that’s how India comes into the picture.

    “India has been on our radar for four years. It was a question of creating a functional critical mass, to expand our product portfolio and grow our retail distribution,” Warfel explained.

    Towards this, Zippo is currently present at 150 retail points in India.

    “We have tied up with some leading MBOs (multi-brand outlets) in the country for shop-in-shop formats and also plan to open exclusive retail points for Zippo across cities. Zippo lighters are sold through counters at retail shops in malls and high streets.

    “Among Tier II and III cities, we are covering almost 20 to 25 markets and the response has been really good so far. But our key focus lies in the top 10 cities of the country,” Warfel explained.

    As part of these plans, come June 2012 and the company hopes to open a flagship store in a “high-traffic retail environment” in New Delhi or Mumbai.

    Elaborating on this, Warfel said: “We have created a Zippo concept store in the US and we are going to take the same model globally. All our flagship stores in various countries will follow the same pattern to keep the brand heritage alive.

    “Once we open our flagship store in India, we would like to carry on the distributor route as it largely revolves around their understanding and prevailing trends in the market,” he added.

    Apart from its manufacturing facility at Bradford in Pennsylvania, Zippo currently sources some of its products from countries like Italy, China, Japan and South Korea.

    Asked whether there were any such plans from India, Warfel said: “As far as partnerships are concerned, it is too early to comment. We are at a very nascent stage and growing along with the market trend; so such partnerships are not in the pipeline right now.”

    (Vishnu Makhijani can be contacted at [email protected])

     
  • Nyenius 2:18 am on June 7, 2011 Permalink | Reply
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    Ziggy Marley Big Ups Pot With Woody Harrelson and ‘Marijuanaman’ Comic 

    Ziggy MarleyCourtesy of Ziggy Marley

    Ziggy Marley‘s fourth solo album, ‘Wild and Free,’ is somewhat of an homage to the Wailer‘s ‘Catch a Fire,’ which was famously packaged as a Zippo lighter. ‘Wild and Free’ looks and opens like a matchbook, but the real fire is within. Joined by everyone’s favourite Hollywood pot activist Woody Harrelson, Bob Marley‘s eldest son kicks of the album with a title track that equates fire with freedom, ganja with Gaia and legalization with natural law.

    Not only does he have a new record, on April 20 — otherwise known as 4/20 — Ziggy’s new graphic novel, ‘Marijuanaman,’ hit the stores. With an intergalactic pot plot, ‘Marijuanaman’ is Jamaican superman meets Canadian pot prince Marc Emery. Spinner caught up with Ziggy to find out more about ganja superheroes, one drop beats and taking the road less travelled.

    Compared to your albums ‘Dragonfly,’ ‘Love Is My Religion’ and ‘Family Time,’ this record is a return to a roots reggae sound. What was it that made you return to that sound?

    I wanted to do that. I wanted to do something simple, something rootsy, something that would translate live. I’ve been on the road and I can tell what works with the people in terms of live. ‘Cause I don’t make music for the radio, when I make music, I think about performing it live. So I see what resonates with people. And with this album, I tried to keep that idea and make sure I can translate the songs live without having to do too much sophisticated things, you know? Technical things.

    The title track is getting lots of attention. Can you tell me how that came about with you and Woody Harrelson?

    The ‘Wild and Free’ track is a pro-cannabis track, a track that is trying to speak the truth about the plant that has been criminalized, demonized. When I was writing it, Woody came by my place and I was joking and just said, “Woody come sing.” And then when he started I said, “Whoa, Woody sound good! Woody, come, go on the record. I didn’t know you could sing.”

    So it was kinda accidental?

    Yeah, it was.

    Listen to a Teaser of ‘Wild and Free’ Ft. Woody Harrelson

    You are a ganja activist that promotes more than just getting high. Can you explain your position on why marijuana should be legalized?

    Oh yeah, man — utilizing pot! Legalize yeah, but what about utilizing? Getting high is a description, but remember the plant actually is a medicine. Remember all those drugs the pharmacy makes? Like Vicodin and all of these things. When you take Vicodin, do people say, “Oh, you take Vicodin just to get high,” or “You’re taking your Xanax to get high,” or whatever drug your doctor prescribed. People don’t talk about it like that, they talk about it like it’s medicine. So when people talk about marijuana, “Oh, you’re smoking it just to get high,” there are people that smoke marijuana as medicine just as any other medicinal things that is given out by doctors. So the description of getting high is derogatory in a way because it pretends the plant is just bad. They are just painting it with a bad paintbrush as if everybody that smokes marijuana just get high and act stupid or whatever.

    I mean cultures have been using this plant for thousands of years. It has been used for fiber, clothes, fuel. The American constitution was written on hemp, flags were made of hemp — cannabis. And the herb has been used by cultures also as a spirituality thing. In my culture we use it as a medicine, too, in a concoction that my aunty used to make if an insect sting or bite us. Marijuana used to be an ingredient in that along with other herbs and seeds and stuff. We want to get to the idea of legalizing the plant and the whole spectrum of it. And utilizing it because we believe the plant is a very beneficial thing to the planet and to the people, nutritionally. It’s so wild, I could talk for so long. It’s for more than just smoking.

    What is your response to critics that suggest it’s inappropriate to release such a brazen pro-marijuana album on the heels of your children’s album, ‘Family Time’?

    I would say, “Pot is a plant and in our classes we should teach what this plant is used for.” Children should know that this plant has medicinal properties, that it can be used to make fibers that you wear, that the seeds are the most nutritional seeds in the vegetable kingdom and it has certain elements in it that is beneficial to your body if you eat the seeds. Children should know this; it’s natural science, the science of nature.

    This is not like you’re teaching children about crack — “This is how you make crack, kids: a piece of this, a piece of that, put x,y,z in it and then you mix it up in the lab.” This is not that, this is nature. There’s no complicated process in it. The tree is there, the fiber is there, the seed is there, the fruit is there, and it’s used for all these things in history. In [America’s] history. People should know that the constitution was written on paper that was made from cannabis, the American constitution. They should know that George Washington grew cannabis. But children should also know that you can misuse it and have ill effects just like everything else. I mean, everything I buy for my kids in the store, if it’s a vitamin it says be careful. Children should know the truth — the good and the bad.

    Tell me about your new comic book, ‘Marijuanaman.’ How did you get involved in that?

    The idea was to kind of take away the stigma of the plant by portraying the plant as a superhero. The hero is a metaphor for the plant. This superhero is from another planet and he comes here to seek a solution for the problems his planet is having, some environmental problems. And he finds out when he lands in this pot field that he feels a connection to the plant. And his DNA starts to change and he gains these superpowers.

    I looked up Jim Mahfood — who is the artist — online, and his art was really different and cool, not typical like Marvel/DC art. It was different and that was cool. I wanted it to be different … I was actually reading a comic book one day — I read comic books every now and again, I go to the store and get some — so I was reading this one with Batman and Superman. It was like a combination comic book. And there was this dialogue in it that was very familiar to me ’cause it had some lyrics from my father’s song ‘One Love.’ And I was like, “Hol’ on, who write this?” And when I turned to the front and looked for the writer it was Joe Casey. I was like, “OK, this is the right guy to use.” Him understanding.

    So we just work together. I gave them stuff and they did their thing and they showed me stuff and I said, “That’s cool. That’s good.” It’s an experience, the comic book is really an experience when you check out the physical copy. It’s very cool

    In honour of the 30th anniversary of your father’s death, the Grammy Museum debuted a new exhibit, ‘Bob Marley, Messenger.’ Did you have much to do with the exhibit?

    Yeah man, we work with the Grammy Museum for that. We had the guitar shipped from Jamaica. All the pictures in there are family pictures. We work with them throughout the whole process.

    Is it a burden or a benefit to have a legend for a father that you no doubt continually get compared to?

    Oh, it’s a benefit. There’s no way it’s a burden. It’s a benefit from day one. It doesn’t even have nothing to do with legend, actually. Him being a legend ain’t got nothing to do with that because before him was a legend, him was my father, and he was a good father and teach me good things and carry me to the country.

    And in Jamaica it’s like, my father is a worldwide known. Because he was such a significant individual, there would still be certain expectations of me — this is how it works. But it is a positive, never negative.

    Listen to a Teaser for ‘Forward to Love’ From ‘Wild and Free’

    Can you tell me about ‘Roads Less Travelled?’ I think it is a very intense and brave song for you to sing.

    Why?

    Because you don’t hear a lot of people critiquing Bob Marley, especially his own son. Particularly the line, “My daddy had a lot of woman and my mama had lots of grief.”

    [Laughs]. I’m not critiquing. I’m just telling the truth, man.

    You don’t see this as being a hard song for you to sing?

    No, it’s easy. We don’t think twice about singing these things, it’s natural to us. And the way I look at it it’s not negative, it’s just life. And it’s truth, too. We just accept the truth and we’re not scared of it. We’re not afraid to address it. It’s nothing.

    The song is about how you have taken a different route from your father and family. Can you explain what you mean by that?

    Well, it just means I do things on an independent level, kinda like what my father’s idea was. But in my personal family life — if you had an eye into my family, you’d see that I kind of stepped out of the family environment and went out on my own, into a new environment. So things like that. And I mean each of us think differently. I think one way and another family member might think another way. My father think one way, my mother think another way, and I think how I think. I take another road and I probably take roads that other people wouldn’t take or try things that other people wouldn’t try, do things other people wouldn’t do. I see things how other people wouldn’t see it.

    Does it have anything to do with religion and Rastafari? When you sang ‘Get Up Stand Up’ on Jimmy Fallon‘s show you changed the words from “Die and go to heaven in Jesus’ name” to “religion’s name” and switched the lyric “God” to “love.” You sing more about universal love as opposed to religion, or to talking about Jah Rastafari. Is that a difference between you and your family, you and your father?

    Yeah, but what it is is the evolution of the idea, the evolution of the philosophy, the evolution of the concept. Obviously my father had his concept which I grew up with, but as we learn more we must evolve, we must understand how it really is. The evolution of it is to bring people together. And the way you bring people together is with love. Because people might hear you say something and them get turned off right away because them have a stigma about it. You might say “Rastafari” and people say, “What’s this Rastafari thing? I don’t like that — I’m a Christian. Or I’m a Jew, or I’m a Muslim.” But when we say “love” everybody can come into that. That is what it is really about. I say it is the evolution of the philosophy. So I approach it a little different from how my father would say it. But it is the same thing, I just say it in a different way.

    Do you consider yourself a Rastafarian or not?

    Well, yeah, I mean I don’t like to put labels on myself like that. As I say, we evolve now. It’s love. We are love, I consider myself love. That’s unique to each individual, it’s not a group.

    Watch Ziggy Marley’s Video for ‘Love Is My Religion’

    Stephen Marley just released his third album and Damian has joined supergroup Super Heavy with Mick Jagger. How much collaboration is there within the Marley clan — do you all provide feedback and assistance on each other’s projects or are your lives all very separate?

    We live separate lives but me and Stephen is the closest, and Rowan. Damian is the youngest one. He’s a little closer to Stephen than to me because I’m the oldest boy, you know? So it’s like there’s a bit of separation … but we still collaborate. But I communicate with Stephen a lot. We talk about everything, and everybody. We know about each other a lot.

    In addition to releasing your solo albums on your record label Tuff Gong Worldwide, you also have put out reggae compilation albums such as ‘Dancehall Originators’ and ‘Ziggy Marley in Jamaica.’ Why is it important to you to promote older Jamaican music through your label?

    Because I’m not a selfish person, that’s just who I am, I tell you. These things must not just be about me. I must help. We have an independent label, which is what my father was working on. This is a fulfillment of his vision. It wasn’t just about Bob Marley records at the time. Everybody used to come to the studio and stuff like that. So following that example I want to establish something that is real and not just my thing alone. It must be something that is respectful of the vision my father had. What I want to focus on is the history of the music. That is something I’m interested in because I think especially in Jamaican the younger generation I don’t think is exposed enough to the history of the music. I want to pay respect to that.

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  • Nyenius 2:24 am on May 9, 2011 Permalink | Reply
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    The lighter side of zippo 

    American classics they may be, but the Zippo lighters sold in Thailand through distributors ever since the 1950s have featured limited variety, sold in standard display cases with room for only 96 of them.

    ‘‘Half our customers buy Zippo lighters to perform tricks with them,’’ said Mr Rangsun.

    Until recently, that is. Zippos are also becoming just as known for the hand tricks that can be performed with them as for their original selling point 79 years ago of being windproof, which means you no longer have to smoke to own one.

    Rangsun Chanvorawit, founder of the 10-year-old Zippo Club Thailand and owner of a shop called Zippadeedoo, is enhancing the way that Zippo products are sold by providing detailed information and selling more than lighters.

    “Half our customers buy Zippo lighters to perform tricks with them,” said Mr Rangsun, 39, whose passion was sparked when he received his first one at age 20.

    He considers his shop a gallery, where members can sit down and chat over a cup of coffee.

    Starting out as a website, the Zippo Club earned its reputation by selling the lighters online, which led to opening the shop.

    Today, only 10-20% of the store’s sales come from the website, mostly from upcountry.

    The club now has 3,600 members, up from just 50 a decade ago.

    Mr Rangsun said Zippo users are a much more diverse group these days.

    “Nowadays, more and more people are collecting them who don’t even smoke. There are younger buyers who like to perform tricks with them, working people who do smoke, travellers who take them to the outdoors _ but my main target group is collectors,” said Mr Rangsun.

    He purchases 300 to 500 Zippos a month from wholesalers who used to sell them on eBay.

    The Zippadeedoo store at Major Ratchayothin aims to also be a gallery where collectors can browse and relax.

    “We offer our customers the same official Zippo lifetime guarantee backed up by the trademarked motto ‘It works or we fix it for free’,” he said.

    All Zippos are manufactured in Pennsylvania, but their largest market is Japan, and special designs are created for that country.

    They used to be relatively cheap at just 80 baht apiece, but then 20 years ago higher production costs and tariffs bumped them up to 300 or 400 baht, considered expensive at the time.

    Average prices today range from 600 to 1,500 baht apiece for a US-made Zippo and 2,000 to 6,000 baht for a Japanese-designed one. Limited editions can range from 50,000 to 60,000 baht.

    Mr Rangsun said 80% of his customers purchase American Zippos, although sales from the two sides are equal since customers purchasing the unique Japanese designs tend to buy in large numbers to augment their collections.

    Next month, Zippadeedoo will hold its grand opening at Major Ratchayothin, where it recently moved after selling in JJ Mall for two years.

    The new location has space to display 2,000 lighters, double the capacity of the old location.

    And who says cigarette stores don’t practise corporate social responsibility? “Since you can’t stop people from smoking, they should be encouraged to smoke responsibly,” said Mr Rangsun.

    He plans to hand out up to 1,000 free Zippadeedoo ashtrays at the grand opening to help keep people from disposing of their smokes on the ground.

    “Dumping cigarette butts is not a huge problem, but it’s difficult to grab the ashes that are floating in the air,” said Mr Rangsun.

    With sales increasing by 40% annually, Zippadeedoo’s future looks bright, and Mr Rangsun is planning to open two more stores _ one in Chiang Mai next year and the other in Khon Kaen in 2013.


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  • Nyenius 8:45 pm on May 7, 2011 Permalink | Reply
    Tags: , , , , , zippo windproof lighter   

    Zippo Emergency Fire Starter Kit 

    Here’s a great addition to your Everyday Carry kit.  The Emergency Fire Starter Kit from Zippo has everything you need to start a fire – a reliable Zippo lighter and waxed tinder sticks.  The Zippo lighter is made of metal – naturally – and is a matte Safety Orange to make it easily visible in your kit.  The lighter uses a flint-wheel and lighter fluid, so it’s refillable.  The lighter seals with an O-ring to keep water out so it’s always ready when you need it.  It’s great for camping or for emergency situations.  It’s $19.95 at Zippo.  Zippo even sells additional tinder sticks when you need them.


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  • Nyenius 11:40 am on May 2, 2011 Permalink | Reply
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    Zippo Hand Warmer 

    You want to be able to enjoy the Great Outdoors even when it’s cold outside. And that’s why we built our rugged, metal hand warmer. It has a high-polish finish and a sleek, thin design so it easily fits into pockets, and it’s virtually odorless (great for hunters) and stays warm for up to 12 hours. Plus, it’s reusable with Zippo lighter fluid and includes a convenient filler cup and warming bag.

    So whether you are going hunting or hitting the slopes, our hand warmer will keep you warm while you’re at it.

     
  • Nyenius 8:14 am on April 18, 2011 Permalink | Reply
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    The Zippomobile | A Continuous Lean. 

    As a child, Zippo inventor George G. Blaisdell was fond of productmobiles like the Oscar Meyer Wienermobile and Life Savers Pep-O-Mint car. Blaisdell founded the Zippo Manufacturing Company in the town of Bradford, Pennsylvania in 1932, naming the company “Zippo” as a more modern sounding alternative to the word zipper. During WWII the U.S. Government commissioned Zippo’s entire production to be distributed to GIs, which had the benefit of introducing the company and its windproof lighters to hundreds of thousands (if not millions) of Americans, thereby making Zippo a household name. It was this new found popularity that propelled Blaisdell in 1947 to convert a Chrysler Saratoga into the Zippomobile.

    After its introduction in the late 1940s, the Zippo Car went far and wide on a promotional tour visiting every state in the Union. Eventually business at Zippo was so good — and management so preoccupied — that the Zippo Car fell out of favor, was abandoned and subsequently lost. In 1982 the company launched a search to find the car for the company’s 50th anniversary. Zippo even went so far as running advertisements in Pittsburgh (its last known location) to try to track down the lost Zippomobile. But the search was all for naught. While the original car could not be found and restored, in 1998 Zippo did reproduce the 1947 Zippo Car which can still be found at events today. You can read the full history of the 1947 Zippo Car here.

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